Find your fit

Compare advertising platforms

What will it cost, who makes the ads, and how much work lands on you? Compare your options side by side.

For businesses

Adwave vs doing it in Ads Manager

Most owners are choosing between one prepaid campaign and a stack of ad accounts. Meta and Google are excellent at their own channels. Adwave builds the ads and runs one daily budget across TV, social, search, and web.

Scroll the table sideways to compare every option.

Adwave vs doing it in Ads Manager
At a glance Adwave Meta Ads Google Ads Local agency CTV platforms
Starting media $30/day prepaid You set it You set it Monthly retainer Typically higher
Setup Paste a website Business Manager + pixel Ads account + tags Brief, then wait Onboarding, CTV-first
Who builds the ads Adwave, from your website You, or a designer You, or a designer Their team Upload or CaaS
Channels in one buy TV, social, search, web Facebook and Instagram Search, YouTube, Display Whatever they sell Connected TV
Ad accounts None to open Required Required Theirs Platform account
Contracts None. Pause anytime None None Common Self-serve or managed
Best for Owners who want the mix Social specialists Search specialists Done-for-you marketing TV as the main channel
Budget details and comparison notes
  • Adwave media is a prepaid daily budget from $30/day. New accounts get $60 starter credit (activates with a deposit within 14 days).
  • Meta and Google let you set the budget. Each also enforces its own minimums, which vary by objective, country, and bid strategy. See Meta's budget help and Google Ads daily budgets. You still build the ads and run each channel separately.
  • Local agencies quote retainers. LOCALiQ is one managed example (custom quote, no published pricing). CTV platforms in our write-ups: MNTN, Skybeam, Vibe (published floor $50/day), and tvScientific by Pinterest.
Build my campaign See pricing

For agencies

Sell the mix without the stack

Agencies comparing Adwave are choosing how to deliver TV, social, and search for a roster. Native dashboards keep you in Ads Manager. CTV platforms add television. Adwave puts your brand on the login and runs each client from one place.

Scroll the table sideways to compare every option.

Sell the mix without the stack
At a glance Adwave Native dashboards CTV platforms Managed services
Client billing Pass-through wallet, from $30/day You invoice media plus hours Platform media, often higher Custom quote
Client-facing brand Yours. Logo, domain, reports Meta, Google, and the rest Theirs, or co-branded Theirs
Creative Built in, from each client site Your designers Upload or CaaS Their production team
Channels per client TV, social, search, web Whatever you already buy Connected TV Broad digital plus services
Logins One, every client inside One per network, per client One CTV platform They run it
Contracts Campaign wallets. Pause anytime None with Meta or Google Self-serve or managed Common
Best for Shops that want TV plus the mix Teams already deep in Ads Manager TV-led performance work Clients who want a full-service shop
Budget details and comparison notes
  • Client campaigns use prepaid wallets with daily budgets from $30 to $10,000. White-label (your brand, your domain) is a conversation. Book a call for roster fit.
  • Native dashboards means buying Meta, Google, and TV as separate products. CTV platforms in our write-ups stay TV-first (MNTN, Skybeam, Vibe, tvScientific). Managed services such as LOCALiQ quote custom retainers.
Book a call Agency economics

A closer look

Compare specific platforms

All comparisons

Explore pricing, creative, channels, and who each approach fits.

Before you choose

Make sense of your options

All guides

Create your campaign

Start with your website.

Turn your website into ads across TV, search, social, and the web.

Analyze your site Talk to our team
Free to analyze. See your plan before you spend.