Adwave help

Common questions

Answers about your first campaign, creative, budgets, tracking, and account access.

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How do I start my first campaign?

Create an account with your email address, add your business, and review the business and buyer profiles. Set a goal, daily budget, and locations. Review your ads, check that your wallet covers the day, then launch. Follow the getting started guide.

Can I use Adwave without a website?

Yes. Choose “No website? Set up by hand” and describe your business. Your campaign still needs a destination for visitors, such as a booking page, form, or landing page. Set up your business profile.

How much does a campaign cost?

Campaign daily budgets start at $30. You pay from a prepaid wallet, and your daily budget covers all media costs. Card deposits add the processing fee shown at checkout; ACH deposits have no added fee. Agency licenses and paid extra creative have separate prices. Read the billing guide.

Do new accounts get starter credit?

No. New accounts start with an empty wallet, and you add funds before your first launch. If your wallet still shows starter credit from an earlier grant, you can spend it like the rest of your balance. Unless you have added funds, it expires on the date shown in your wallet. Read about starter credit.

Is ad creation included?

Business campaign ads made through the app are included, as are chat edits and landing pages. Optional extra ads, upfront full-set generation, API or MCP generation, and agency generation can draw from the wallet. Review the quote before ordering paid creative. See what is included and what is billed.

Can I review the ads before launch?

Yes. The Your ads step lets you preview and edit creative before you launch. You can also upload finished ads. Learn about previews, edits, and uploads.

Where will my ads run?

The recommended channels are mobile web, mobile apps, TV, audio, Google (including YouTube and Search), Facebook and Instagram, Reddit, and TikTok. Audio is on by default alongside mobile web; you can clear it in the plan. Your budget, audience, creative, settings, and content eligibility determine what can run. If one optional channel cannot run at launch, the rest of the campaign launches and we tell you why. See why a channel can be left out.

Do I need separate advertising accounts?

No. Facebook, Instagram, TikTok, and Reddit ads run on connected advertising accounts that Adwave owns, and Adwave sets up a Google Ads account for your workspace. You manage the campaign, ads, budget, and reporting in Adwave. Read about advertising accounts.

What happens when I pause or change the budget?

Pausing stops future daily charges. A charge already made for today is not prorated, but anything that did not deliver is credited back, usually the next morning. A changed daily budget applies to the next daily charge. Low delivery never pauses a live campaign. See when a campaign pauses.

What happens when my wallet runs low?

A campaign pauses when its paying wallet cannot cover the day. Add funds and it starts again on its own within the hour, or press Resume. Turn on auto-refill to top up from your saved card when your balance runs low. Auto-refill is optional. Set up auto-refill.

How do I measure leads and sales?

Install the business’s tracking snippet and configure the actions you want to count. Give conversions a value to report revenue and return on spend. Last-touch credit, assisted conversions, and Lift experiments answer different questions. Set up tracking and read the measurement guide.

Does Adwave guarantee sales or a return on spend?

No. Results depend on your offer, audience, budget, creative, and website. Forecasts are estimates. Use actual campaign results to decide what to change, and use a Lift experiment when you need to measure incremental impact.

Can I manage clients under my agency’s brand?

Yes. Agency workspaces support client workspaces, a branded domain, and Managed or Self-serve billing. The agency API requires Scale. Read the agency setup guide.

Can I run Adwave from an AI assistant or my own software?

Yes. Use the REST API for your software or the MCP server for a compatible AI assistant. Keys belong to a workspace. Treat the key as a secret and review actions that create paid ads, launch campaigns, or change budgets.

Where do I get help with account access?

Sign in with the email address you used for Adwave or the address that received your workspace invite. Each email can request up to five codes in 10 minutes. If a code does not arrive or you cannot find a business, follow the account access checks.