Getting started

Getting started

Create your account, add your business with or without a website, set up your campaign, fund your wallet, and launch your first Adwave campaign.

Your path to a live campaign

1. 01Goal & budget

   Choose the result and daily limit.

2. 02Buyers & where

   Review buyers, locations, and channels.

3. 03Your ads

   Preview and edit your creative.

4. 04Review & launch

   Review funding and start.

On this page

Create an account

Adwave is passwordless. Go to the sign-in page, enter your email, and we send a one-time code. The same step creates your account on first use. You can turn on two-factor authentication later under Account & security in the account menu.

Each email address can request up to five codes in 10 minutes. If you see "Too many codes for this email", wait 10 minutes, then try again with the newest code. See sign-in codes.

Every account starts with an Individual workspace. Businesses, campaigns, the wallet, and API keys belong to the workspace you have open. Switch workspaces from the workspace menu at the top of the sidebar, and invite teammates under Workspace & team in the account menu.

Agencies create their own workspace from /start-agency or, once signed in, from Manage workspaces in the workspace menu. Agency clients do not sign up on a branded host: the agency creates the client workspace and sends an invite. See Agencies.

Add your business

On /start or Home, tell us about the business in one field: a website, a short description, or both. Press Continue and we use it to fill in the details. You can start without a website, or choose Talk with Assistant instead.

Review the Business and What the ads will promote. Correct the business details, the specific product or service, and the ad link before choosing Continue to campaign. If a link cannot be read, fill in the details yourself. Your confirmed offering and ad link carry into the campaign plan.

You can save a draft without a destination. In the plan, choose a working link or a campaign page for inquiries, calls, appointment requests, or directions. Online purchases need a working shop or checkout link. You review any creation price before creating ads or a page.

Set up your first campaign

After confirming your details, you continue to the campaign plan. For an existing business, choose New campaign. Setup runs in three moments. Revisit any completed one from the step list.

1. Plan: Pick one goal, set a daily budget (at least $30) and dates, and check the suggested buyer profiles and where the ads run: the whole US, states, a radius around your locations, zips, cities, or DMAs. The daily budget is the most a day can cost. Each buyer profile brings its own Reach plan into the campaign. When the suggestions fit, one Continue saves the plan and opens your ads.
2. Your ads: Review the creation option and any price shown, then create or upload your ads and preview them before launch.
3. Review & launch: Review everything on one page and press Launch. If the wallet cannot cover the first day yet, this step shows Add funds instead.

Saving your plan does not start advertising. Review your ads and funding before Launch. Details for every step are in Campaigns and Creating ads.

Fund the wallet

Campaigns charge their daily budget from a prepaid wallet, once per active day. New accounts start with an empty wallet, so add funds before your first launch. See Do new accounts get starter credit?

Launch needs a wallet that covers one day of your daily budget. When it does not, the Launch step shows Add funds: top up from $30 to $50,000 by card, then return to launch. You can review your ads and their previews before you pay. Turn on auto-refill, or keep about 10 days of daily budget prepaid, so live campaigns do not pause unexpectedly. See Wallet & billing.

Joining a team

If a teammate invites you, open the link in the email, sign in with the invited address, and accept. You land in their workspace and keep your Individual workspace for work outside that team. Decline the invite anytime and continue in your Individual workspace from Home.

Find your way around

The sidebar keeps your main pages one click away: Home, Campaigns, Reporting, Creative library, Tracking, Leads, and Signals. Your wallet sits below them. The account menu at the bottom of the sidebar opens Account & security, Workspace & team, Connected accounts, and API & agents. See Where are my account, team, and workspace settings?

What's next

• Set up tracking so one script tag ties conversions and revenue back to campaigns. Results are measured on your site, not on platform dashboards.
• What we stand behind explains how Autopilot tunes a live campaign and logs every change.
• Connect an agent with the MCP server or script the same operations on the REST API.