Adwave vs. doing it yourself
Choose the way to grow
that fits the way you work.
DIY tools, an agency, and Adwave can all have a place. The useful question is how much expertise, time, and support you want to bring to the campaign.
An honest comparison
Different approaches.
Different responsibilities.
Scroll across the table to compare all four options.
| What to compare | Boosted posts | Google Ads DIY | An agency | Adwave |
|---|---|---|---|---|
| Creating the ads | Create them yourself | Create or commission them | Usually a scoped service | Image and video creative from your website |
| Managing channels | One platform at a time | Search-focused campaign tools | Depends on the agency’s scope | Eligible TV, search, social, and web channels together |
| Your day-to-day work | Build, target, monitor, and adjust | Manage keywords, bids, ads, and landing pages | Brief and coordinate with your team | Review creative, choose budget and area, follow results |
| Budget model | Set spend in each platform | Set spend in Google Ads | Agency fees plus media; terms vary | Business campaigns from $30/day; prepaid media |
| A good fit when… | You want a simple campaign and direct control | You have search expertise and active demand | You need bespoke strategy and a dedicated service team | You want a connected campaign with less platform management |
General comparison of operating models, not a claim about every platform or agency. Service scope, capabilities, and terms vary. See Adwave’s current pricing.
Good questions
A few things you might be wondering.
When does DIY make sense?
When you have the time and expertise to manage the campaign, want direct control inside an ad platform, or are testing one specific channel.
When might an agency be the better fit?
When you need bespoke strategy, hands-on consulting, or services beyond campaign creation and buying. Ask an agency about its scope, reporting, fees, and experience.
What is Adwave designed to simplify?
The work of creating and coordinating a campaign across multiple channels. You keep approval and budget decisions; Adwave connects creative, buying, and reporting.
Create your campaign
Start with your website.
Turn your website into ads across TV, search, social, and the web.
Free to analyze. See your plan before you spend.