Using Adwave
Getting Started with Adwave: Your First Campaign
The front door to using Adwave: create a free AI TV ad from your URL, set targeting and budget, and launch on 100+ streaming networks in under 10 minutes.
Jestin McCarthy focuses on customer success at Adwave, working closely with businesses to help them launch, manage, and optimize their TV advertising campaigns. He supports customers throughout the lifecycle, making sure they understand the platform and get real value from their ads.
In addition to customer success, Jestin works in marketing and ad operations, helping coordinate campaigns, troubleshoot issues, and improve performance. His role bridges product, customers, and execution so the Adwave experience stays clear, effective, and dependable for every advertiser.
Articles by Jestin McCarthy
Using Adwave
Preparing Your Website for a Great Adwave Ad
Adwave's AI builds your TV commercial from your website, so the page you submit shapes the ad. A 15-minute cleanup checklist that pays off on screen.
Using Adwave
Adwave Targeting Deep Dive: Find Your Perfect Audience
Great TV targeting is one honest geographic decision plus a quarterly habit. How to draw your trade area from evidence, set the scope dial, and let the dashboard redraw the edges.
Guides
Seasonal Business Advertising: Stay Busy Year-Round (2026)
The customers are won before the season starts. A four-phase advertising calendar for seasonal businesses: pre-season ramp, peak capture, shoulder renewals, and cheap off-season...
Using Adwave
Adwave AI Creative: Tips for Better TV Ad Variations
Get more out of Adwave's free AI ad creation: pick stronger source URLs, refine with specific chat editor requests, and run variations head to head to find your winner.
Guides
How to Choose the Right Advertising Channels (2026)
A practical 5-factor framework for choosing advertising channels: audience match, intent stage, budget, measurement, and saturation, plus a 70/20/10 allocation to put it into ac...
Using Adwave
Using Adwave for Seasonal Campaigns: A Step-by-Step Guide
A step-by-step playbook for using Adwave to plan multi-phase seasonal TV campaigns, from picking the right window to generating phased creative and measuring lift against baseline.
Using Adwave
How to Read Your Adwave Dashboard: A Beginner's Guide
Master your Adwave dashboard with this beginner guide. The seven key metrics, what each means, and the 15-minute weekly routine for better campaigns.
Using Adwave
How to Optimize Your Adwave Campaign for Better Results
Eight optimization moves that turn your Adwave campaign data into better results, including frequency tuning, geographic targeting, creative testing, and budget pacing.
Guides
Shopify Store Advertising: 7 Channels Compared (2026)
Compare 7 advertising channels for Shopify and DTC stores: Google Shopping, Meta, TikTok, Pinterest, influencers, CTV, and Amazon. Budgets and stage-based playbooks included.
Guides
Daycare Advertising: 7 Channels Compared (2026)
Compare 7 advertising channels for daycares: Google Ads, Facebook, local SEO, Care.com, partnerships, CTV, and direct mail. Budgets and enrollment calendar included.
Guides
Florist Advertising: 7 Channels Compared (2026)
Seven advertising channels that work for independent florists in 2026, with peak-season timing, wedding strategy, and tactics for same-day occasion orders.
