Advertising for Rental Properties
Rental Property Advertising on TV, Social & Search
Every day a unit sits empty is rent you never get back. Fill vacancies faster with professional ads on TV, Meta, Google, TikTok, and more, with daily budgets from $30/day.
Start with your website
Fill vacancies before they drain you
Listing sites bury your property under dozens of identical posts, and every day a unit sits empty is rent you never get back. Adwave builds recognition for your properties on every channel your renters use, television, Meta, Google, TikTok, Reddit, web, and mobile, from one campaign and one budget. Enter your listing or website URL. Adwave pulls the photos, pricing, amenities, and location and builds a TV spot, image ads, and social video in about two minutes. Pick the ZIP codes around the building, set your budget, and your ads are live on Hulu, ESPN, Peacock, Google, Facebook, Instagram, and TikTok within 24 hours.
For more detail, read our real estate marketing ideas guide or browse all real estate advertising resources.
Where your ads run
- TikTok
- Web
- Mobile
- TV
- Audio
Recognition fills units faster
Renters choose the property that feels established over one more anonymous listing in a crowded search. Showing up on TV alongside national brands gives your units that credibility, and it lifts every listing you run elsewhere. One lease signed a week earlier pays for the campaign.
- more likely to search for your brand after seeing your TV spot
- 3x
- Industry brand-lift research
- more consumer trust in TV ads than social ads, trust your search and social ads inherit
- 4x
- MarketingSherpa
- higher brand recall with TV in the mix than digital alone
- 60%
- Nielsen brand-lift studies
How it works
About five minutes to set up
From your website to live ads. No agency, no ad accounts.
You never open Meta Ads Manager, Google Ads, or a TV network account. Adwave buys the placements for you from one daily budget.
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1
Paste your website
Adwave reads your site, offers, and photos, then proposes the customers worth reaching.
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2
Approve your ads
Image ads, social video, and a TV spot come back finished. Change anything by chat before a dollar is spent.
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3
Set a daily budget and area
From $30/day. ZIP codes, a radius, a city, or nationwide. That number is all you pay for media.
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4
Go live and watch results
Ads run on TV, Google, Facebook, Instagram, TikTok, and the web. One report shows visits and conversions, including from TV.
Pricing
Adwave
One daily budget. That is the whole bill.
No subscription, no contract, no agency retainer, and no platform fee on media. You add money to a prepaid wallet, set a daily budget, and pause whenever you like.
TV, Google, Facebook, and Instagram from $30/day. Reddit and Google Search switch on as you raise the budget. TikTok is available through early-access selection at an eligible budget. New accounts get $60 starter credit when they add a deposit.
- Starting daily budget
- $30/day
- Prepaid. Raise or lower it any day.
- To preview your ads
- $0
- See the finished ads before you add a card.
- To stop
- Pause
- Charges stop. Your balance stays in the wallet.
Frequently Asked Questions
All FAQs-
Paste your rental listing URL from any platform, whether that's Zillow, Apartments.com, your property management website, or an MLS link. Adwave's AI pulls the photos, pricing, amenities, and location to build a professional 30-second TV spot plus matching image ads and social video. You can edit the script, swap photos, add your logo, and adjust the messaging before it goes live. The whole process takes about two minutes.
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Your ads run on Facebook, Instagram, Google (YouTube and Search), Reddit, TikTok, web, mobile, and television, including 100+ premium channels such as Hulu, Peacock, Paramount+, and local news. You choose the geographic targeting, whether that's specific ZIP codes near the property, a radius around the building, or the broader metro area. This lets you reach renters who are actively looking in your area.
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Yes. You can create separate ads for individual properties or units, each with their own targeting and budget. This is ideal for property managers with vacancies in different neighborhoods or landlords with multiple rental properties. Each campaign runs independently, so you can pause or adjust as units get filled.
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Daily budgets start at $30/day from a prepaid wallet. You can review recommended ads without a card. New accounts get $60 starter credit (activates with a deposit within 14 days). There are no subscriptions, no contracts, and no hidden fees. Pause anytime and charges stop.
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About two minutes to create the ad, and it can be running on TV within 24 hours of approval. When you have a vacancy costing you money daily, that speed makes a real difference compared to waiting for listing site traffic to build.
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Your Adwave dashboard shows real-time data on ad views, geographic reach, channel performance, and spend. You can see how many households in your target area saw your rental ad. Many property managers also track results by asking applicants how they found the listing and monitoring changes in inquiry volume after campaigns launch.
Resources
All Resources
Guides
Real Estate Marketing Ideas for 2026
The real estate market in 2026 is a tough one for agents and brokers. The agents who thrive aren't necessarily those with the biggest budgets.
Guides
Northgate Rentals: Rental Property Ad Campaign Example
Show the light, the rooms, and the details renters need to plan a tour.
Guides
How to Get Real Estate Listings: Proven Prospecting and Marketing Tips
Discover how to get real estate listings with proven prospecting, digital marketing, and branding strategies trusted by top agents.
Paste your website. See your ads in minutes.
Adwave builds the ads and runs them on TV, Google, Facebook, Instagram, and Reddit from $30/day. TikTok is early access. Preview without a card. Pause anytime.
For a walkthrough first, book a call.
