Small business truth: social scrolls fade, TV builds trust

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Small business truth: social scrolls fade, TV builds trust

Most local ads vanish in a scroll. TV builds memory, trust, and results over time. Learn why small businesses get more lasting impact and better ROI when they shift from fleeting social impressions to steady, affordable TV exposure.

TV advertising that fits your budget—starting at $50

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TV advertising that fits your budget—starting at $50

Compare Adwave's affordable TV advertising plans. All plans include AI ad creation, premium placements, and real-time analytics—starting at just $50/month.

What percentage of U.S. TV time is ad‑supported vs. ad‑free?

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What percentage of U.S. TV time is ad‑supported vs. ad‑free?

In Q2 2025, 73.6% of U.S. TV time was ad‑supported, up 1.2 points from Q1. Streaming led the ad‑supported mix.

What share of TV viewing is streaming?

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What share of TV viewing is streaming?

In July 2025, streaming accounted for 47.3% of U.S. TV time, a record high.

Introducing Adwave: Revolutionizing TV Advertising for SMB's

April 18, 2025

Introducing Adwave: Revolutionizing TV Advertising for SMB's

Introducing Adwave, the AI-powered platform revolutionizing TV advertising by making it easy, affordable, and accessible for small businesses and creators.