Expert insights and analysis on TV advertising trends and best practices.
insights
A data-driven look at Q1 2026 CTV advertising trends for small businesses, covering what worked (live sports, creative rotation, multi-channel lift) and what to plan for Q2.
insights
Five political advertising trends shaping the 2026 midterms: CTV voter targeting, AI-generated campaign ads, first-party data strategies, and cross-screen attribution.
insights
The TV advertising trends actually working for small businesses in 2026, from AI-generated ads and hyperlocal CTV targeting to shoppable formats and self-serve platforms.
insights
U.S. CTV ad spending is set to hit $38B in 2026, up 14% YoY. See the latest forecasts, platform breakdowns, and what this growth means for small business advertisers.
insights
U.S. advertisers spent $33 billion on streaming TV in 2025, up 16% year-over-year. Explore the Q4 data by platform, buying method, and advertiser category, plus what it means for small business access to TV.
insights
77M+ households have cut the cord. Streaming hit a record 47.5% of TV viewing in December 2025. Get the latest data on who's leaving cable and where they're watching now.
insights
U.S. CTV ad spending hit $33.35B in 2025, up 16% YoY. Explore platform breakdowns, CPM trends, growth drivers, and what the expanding market means for small business advertisers.
insights
Compare Google Ads, social media, Yelp, streaming TV, and more for restaurant marketing. Find out which channels deliver the best ROI for your budget.
insights
Disney Streaming captured 4.7% of U.S. TV viewing in December 2025. See how Disney+, Hulu, and ESPN+ perform as a bundle, year-over-year trends, and what the data means for advertisers targeting families.
insights
CTV ad spend hits $38B while social tops $121B in 2026, but growth rates tell a different story. Compare market size, engagement, CPMs, and ROI across CTV, social video, and digital video advertising.