Expert insights and analysis on TV advertising trends and best practices.
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Most local ads vanish in a scroll. TV builds memory, trust, and results over time. Learn why small businesses get more lasting impact and better ROI when they shift from fleeting social impressions to steady, affordable TV exposure.
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Compare Adwave's affordable TV advertising plans. All plans include AI ad creation, premium placements, and real-time analytics—starting at just $50/month.
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In Q2 2025, 73.6% of U.S. TV time was ad‑supported, up 1.2 points from Q1. Streaming led the ad‑supported mix.
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In July 2025, streaming accounted for 47.3% of U.S. TV time, a record high.