Expert insights and analysis on TV advertising trends and best practices.
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80.7M U.S. cord-cutting households by 2026 47.5% Streaming's share of TV viewing (Dec 2025) 20.2% Cable's shrinking TV share (Dec 2025) Wh...
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The U.S. connected TV advertising market reached $33.35 billion in 2025, according to eMarketer's latest forecast. This represents roughly 16% growth from 2024 and marks another year of double-digi...
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You're running a restaurant, which means you're already juggling food costs, staffing, and a hundred daily fires. The last thing you need is to waste money on advertising that doesn't b...
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4.7% Disney Streaming share of U.S. TV viewing in December 2025 47.5% Total streaming share in December 2025, a record high #3 Disney's rank amo...
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What the data shows The advertising landscape reveals three distinct but overlapping video categories, each with different scale, growth rates, and value propositions for advertisers. CTV ad spendi...
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What the data shows The FAST landscape has expanded at a remarkable pace. According to Gracenote, a Nielsen company, active FAST channels in key markets including the U.S., U.K., Germany, and Canad...
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$8 Million Cost of a 30-second Super Bowl LX ad (2026) $15-50 Million+ Total Super Bowl campaign cost including production $50 Minimum to start ...
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21.4% Broadcast share of U.S. TV viewing (Dec 2025) 47.5% Streaming's record share (more than 2x broadcast) -1.8 pts Broadcast decline from Nove...
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12.7% YouTube's share of total U.S. TV viewing (No. 1) 9.0% Netflix's share (record high) 47.5% Total streaming share of TV viewing What t...
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December 2025 Nielsen data shows streaming at record 47.5% of TV viewing while cable hits all-time low of 20.2%.