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Expert insights and analysis on TV advertising trends and best practices.
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Broadcast TV dropped below 20% of U.S. viewing for the first time in April 2026, now the smallest traditional category. The Q2 2026 breakdown for local advertisers.
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YouTube leads U.S. streaming at 13.4% of TV viewing in April 2026, ahead of Netflix at 7.8%. The full Q2 2026 ranking of the most-watched streaming services.
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Netflix took 7.8% of U.S. TV viewing in April 2026, second only to YouTube, while its ad tier passed 250M viewers. The Q2 2026 breakdown for small business advertisers.
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Streaming took 47.6% of U.S. TV viewing in April 2026 to cable's 21.6%, a 26-point gap. The Q2 2026 Nielsen breakdown and what it means for where small businesses advertise.
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YouTube took 13.4% of U.S. TV viewing in April 2026, its sixth straight month at No. 1. What Q2 2026 Nielsen Gauge data means for reaching viewers on connected TV.
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Streaming now more than doubles cable, CTV ad spend is projected at $37.95B in 2026, and CPMs keep falling. What the Q2 2026 CTV market means for small business advertisers.
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Always-on presence, AI creative iteration, tight geography, grown-up measurement, and calendar planning: the five patterns that separated H1 2026's winners from everyone else.
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AI removed TV's supply chain: production, agencies, media buying, and minimums. The five shifts reshaping small business TV in 2026, plus the honest list of what AI still can't do.
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A Q1 2026 CTV market read for small business advertisers, covering streaming viewing share, friendly CPMs, accelerating SMB adoption by category, and the political ad pressure ahead.
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The seven core metrics that drive small business TV campaign decisions, plus a 15-minute weekly review framework and the dashboard numbers worth ignoring.
