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Expert insights and analysis on TV advertising trends and best practices.
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77M+ households have cut the cord. Streaming hit a record 47.5% of TV viewing in December 2025. Get the latest data on who's leaving cable and where they're watching now.
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U.S. CTV ad spending hit $33.35B in 2025, up 16% YoY. Explore platform breakdowns, CPM trends, growth drivers, and what the expanding market means for small business advertisers.
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Compare Google Ads, social media, Yelp, streaming TV, and more for restaurant marketing. Find out which channels deliver the best ROI for your budget.
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Disney Streaming captured 4.7% of U.S. TV viewing in December 2025. See how Disney+, Hulu, and ESPN+ perform as a bundle, year-over-year trends, and what the data means for advertisers targeting families.
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CTV ad spend hits $38B while social tops $121B in 2026, but growth rates tell a different story. Compare market size, engagement, CPMs, and ROI across CTV, social video, and digital video advertising.
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Over 1,900 FAST channels now exist globally, with 21% growth in 2025 and 1.8 billion U.S. viewing hours. See the full breakdown by content category, platform, and what this explosion means for small business advertisers.
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A 30-second Super Bowl LX spot costs $8 million in 2026. See the full cost breakdown and discover how small businesses can get on TV for just $50.
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Broadcast TV fell to 21.4% of viewing in December 2025 while streaming surged to a record 47.5%. See the full Nielsen breakdown, cost comparisons between broadcast and CTV, and where small businesses should spend.
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YouTube leads at 12.7%, Netflix follows at 9.0%, and streaming hit a record 47.5% of all TV viewing in December 2025. Full platform rankings, subscriber counts, and advertiser cost comparisons from Nielsen data.
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December 2025 Nielsen data shows streaming at record 47.5% of TV viewing while cable hits all-time low of 20.2%.
