Adwave resources
Insights & Trends
Expert insights on TV, social, search, and multichannel advertising for small businesses.
218 resources
Dark Patterns in Web Design and How to Avoid Them
Dark patterns in web design distort real choices. See the common types, legal risks, and an SMB audit that keeps ads honest.
10 Small Business Page Templates: Trade-Offs for 2026
Compare 10 small business page templates for Wix, Squarespace, Shopify, Webflow and more, with CMS fit, customization tips and CTA advice.
Local TV ad cost: broadcast, cable and streaming
Dated cost ranges for local broadcast and cable TV spots, what moves the price, and how streaming TV budgets compare.
Mobile First Website Design: What It Is and How to Do It
Learn mobile first website design for local businesses: core principles, speed budgets, a prioritized checklist and how to measure results in 2026.
Streaming TV ad spend in 2026: US forecasts and data
Dated US streaming and CTV ad spend forecasts for 2026 from IAB, eMarketer, MoffettNathanson and Media Dynamics, with sources and revisions.
CTV Viewing Habits 2026: Second Screens, Mobile Bookmarking, and Brand Discovery
New Adwave research: 71.5% of streaming viewers save something on their phone to revisit later, and more search for an unfamiliar local business after a CTV ad than a national b...
Form Optimization Conversions: A Field-by-Field Guide
Form optimization conversions guide for small businesses: audit fields, fix validation, test on mobile, and measure real lead gains.
How to Write Website Microcopy That Converts in 2026
Learn how to write website microcopy that converts: templates for headlines, buttons, forms, checkout and modals, plus quick A/B tests for small businesses.
Real estate advertising: channels that bring inquiries
Which ad channels bring real estate agents inquiries, how housing ad rules limit targeting, and how to track leads through to closings.
Pluto TV viewing share: latest Nielsen data
Pluto TV's latest measured share of US TV viewing, how Nielsen reports it, and what the numbers mean for advertisers.
Google Ads benchmarks: CPC, CPL and what they cover
Sourced 2026 Google Ads benchmarks for cost per click, conversion rate and cost per lead, with the report's method, CPC definitions and how to budget from them.
When to Quit Social Media Platform: Signs and a Plan
When to quit social media platform: the warning signs, a two-week test, exit steps and TV ad alternatives for small businesses.