Adwave resources
Insights & Trends · Page 14
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 14
164 resources
How much TV viewing is cable vs streaming? (Q1 2025)
Streaming now accounts for 45% of total TV viewing, while cable has dropped to 24%. For the first time in history, streaming exceeds combined cable and broadcast viewing.
How many streaming subscriptions does the average American have? (Q1 2025)
The average U.S. household has 4 paid streaming subscriptions, spending $46 per month. 83% of American adults use streaming services.
What is the average CTV CPM? (Q1 2025)
The average CTV CPM ranges from $25-35 for small business advertisers, with platform-specific rates varying from $10 (Hulu) to $65 (Netflix direct buys).
How much does a local TV ad cost? (Q2 2025)
Local TV advertising costs $20-40 CPM for streaming/CTV and $5-30 CPM for local cable. With platforms like Adwave, you can start for as little as $50.
How many Americans have cut the cord? (Q2 2025)
77 million U.S. households have cut the cord, now exceeding the 69 million with traditional cable TV subscriptions. Cable penetration dropped from 88% to 35%.
What is Netflix's share of TV viewing? (Q2 2025)
Netflix accounts for 8.3% of U.S. TV viewing, making it the #2 streaming platform by share according to Nielsen's Gauge (June 2025).
What is YouTube's share of TV viewing? (Q2 2025)
YouTube accounts for 10.6% of U.S. TV viewing, making it the #1 streaming platform by viewing share according to Nielsen.
CTV Advertising Statistics: 25 Numbers Every Marketer Needs in 2025
From streaming's 44.8% TV viewership share to $33B in ad spend, these 25 CTV statistics reveal why connected TV is reshaping how businesses reach audiences.