Adwave resources
Insights & Trends · Page 13
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 13
219 resources
Are TV Advertising Costs Going Up or Down?
TV advertising costs are diverging: streaming CPMs stable at $26-27 while linear TV faces pricing pressure. See what this means for your advertising budget.
How Big Will CTV Advertising Be in 2026?
CTV advertising is projected to reach $38 billion in 2026, with 14% growth continuing the channel's dominance. See the full market forecast through 2029.
What percentage of U.S. TV time is ad-supported vs. ad-free? (Q2 2025)
In Q2 2025, 73.6% of U.S. TV time was ad‑supported, up 1.2 points from Q1. Streaming led the ad‑supported mix.
Will Streaming Overtake Cable Completely?
Streaming has already overtaken cable with 47.3% vs 26.7% viewing share. Learn about the historic crossover and what advertisers should do as cable continues declining.
What share of TV viewing is streaming? (Q2 2025)
In July 2025, streaming accounted for 47.3% of U.S. TV time, a record high.
2026 TV Advertising Predictions: What's Next for Small Business
Discover the top TV advertising trends shaping 2026. From AI-powered creative to FAST channel growth, learn what small businesses need to know about the future of TV advertising.
Free streaming vs paid: Market share comparison (Q4 2025)
FAST services capture 5.7% of TV viewing and grew 54% in 15 months while SVOD growth plateaus. Compare free vs paid streaming market share.
Hulu vs Peacock: Which has more viewers? (Q4 2025)
Hulu has 51M subscribers and 2.1% TV viewing share vs Peacock's 41M subscribers and 1.6% viewing share.
Marketing Resolutions for 2026: What Smart Small Businesses Are Planning
Plan your 2026 marketing now. These six marketing resolutions will help small businesses diversify channels, build brand, and get ahead of competitors next year.
CTV vs linear TV: What's the difference? (Q4 2025)
CTV delivers content via internet on-demand while linear TV broadcasts on schedules. Complete comparison of targeting, measurement, and advertising differences.
Cable vs streaming: Which has more viewers? (Q4 2025)
Streaming captures 44.8% of TV viewing vs cable's 24.1%. Complete comparison of viewership, demographics, and the shift in how Americans watch television.
How Many People Use Netflix's Ad-Supported Plan?
Netflix's ad-supported tier reaches 190 million monthly active viewers globally as of November 2025. In the U.S., 45% of Netflix households now watch on the ad tier.