Adwave resources
Insights & Trends · Page 12
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 12
219 resources
How Many FAST Channels Exist in 2026?
Over 1,900 FAST channels now exist globally, with 21% growth in 2025 and 1.8 billion U.S. viewing hours. See the full breakdown by content category, platform, and what this expl...
CTV vs Social Video: Market Size Comparison 2026
CTV ad spend hits $38B while social tops $121B in 2026, but growth rates tell a different story. Compare market size, engagement, CPMs, and ROI for CTV, social video, and digita...
What Percentage of TV is Broadcast? (Q4 2025)
Broadcast TV fell to 21.4% of viewing in December 2025 while streaming surged to a record 47.5%. See the full Nielsen breakdown, cost comparisons between broadcast and CTV, and ...
Which Streaming Service Has the Most Viewers? (Q4 2025)
YouTube leads at 12.7%, Netflix follows at 9.0%, and streaming hit a record 47.5% of all TV viewing in December 2025. Full platform rankings, subscriber counts, and advertiser c...
Cable vs Streaming TV Viewing Share (Q4 2025)
December 2025 Nielsen data shows streaming at record 47.5% of TV viewing while cable hits all-time low of 20.2%.
What Is Netflix's Share of TV Viewing? (Q4 2025)
Netflix hit a record 9.0% of total U.S. TV viewing in December 2025, fueled by Stranger Things and NFL games. Full Nielsen data plus how small businesses can now reach Netflix's...
What is YouTube's share of TV viewing? (Q4 2025)
YouTube commands 12.7% of all U.S. TV viewing in Q4 2025, outpacing Netflix and every other streaming platform. Nielsen Gauge data broken down by age, time of day, and what it m...
Prime Video Ad-Supported Viewers: 115M+ Americans See Ads Monthly
Amazon Prime Video reaches over 115 million Americans with advertising each month after launching ads in January 2024.
Disney Ad-Supported Viewers: 157M Monthly Active Users
Disney reaches 157 million ad-supported monthly active users on Disney+, Hulu, and ESPN+.
2025 in Review: What Worked for Small Business Advertising
A data-driven look at which advertising channels delivered for small businesses in 2025, from streaming TV's breakthrough to social media's decline, plus lessons for 2026.
Will Ad-Supported Streaming Keep Growing?
Ad-supported streaming will grow from $54B to $218B globally by 2033. 73% of all TV viewing already occurs on ad-supported platforms.
Is Cord Cutting Slowing Down?
Cord cutting continues despite Q3 2025's surprising subscriber gain. Pay TV lost 5.8% YoY with 77M cord-cutter households now outnumbering cable.