Adwave resources
Insights & Trends · Page 12
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 12
164 resources
How many U.S. households have Netflix? (Q3 2025)
Netflix reaches 83.8 million U.S. subscribers. Ad-supported tier drives growth with 70M+ global ad tier members.
How many Americans have Amazon Fire TV? (Q3 2025)
Amazon Fire TV has sold 250+ million devices globally with 14% North American market share. Complete breakdown of Fire TV adoption.
What is Roku's share of TV viewing? (Q2 2025)
Streaming on Roku devices accounts for 21.4% of all TV viewing, surpassing broadcast TV (18.4%). The Roku Channel alone captures 2.8%.
What percentage of TV viewing is live sports? (Q3 2025)
Digital live sports viewership growing 8.3% YoY while traditional declines. 60% of TV time now on streaming.
Do more people stream on mobile or TV? (Q3 2025)
Connected TVs capture 58% of streaming video time vs 48.6% on mobile. Where people watch matters.
How much primetime TV is streaming? (Q3 2025)
Streaming captures 46% of primetime TV viewing in 2025. Evening viewing habits have shifted dramatically.
What is Amazon Prime Video's share of TV? (Q2 2025)
Amazon Prime Video commands 3.4% of total TV viewing, with 200M+ global subscribers. Viewing grew 12% month-over-month in recent data.
What percentage of streaming is free (FAST)? (Q3 2025)
Free ad-supported streaming (FAST) accounts for 5.7% of U.S. TV viewing. 45% of households now watch FAST services.
How much do Americans spend on streaming? (Q3 2025)
Americans spend $52/month on streaming in 2025, up 18% YoY. See how streaming costs compare to cable, subscription trends, and what it means for advertisers.
How many U.S. households have cable TV? (Q3 2025)
Just 34% of U.S. households have pay-TV in 2025, down from 80%+ in 2011. See the cable decline data, cord-cutting trends, and what it means for advertisers.
What is Hulu's share of TV viewing? (Q2 2025)
Hulu commands 2.1% of total TV viewing in the U.S. with approximately 51 million subscribers. Ranks #4 among streaming platforms.
How much do small businesses spend on TV ads? (Q3 2025)
Small businesses now allocate 5-15% of their ad budgets to TV, with CTV campaigns from $30/day. See real spending benchmarks and how streaming changed the game.