Adwave resources
Insights & Trends · Page 11
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 11
219 resources
What is YouTube's share of TV viewing? (Q1 2026)
YouTube held 12.7% of U.S. TV viewing through January and February 2026, before the Super Bowl and Olympics temporarily pushed NBCUniversal-Versant ahead. What Q1 2026 means for...
Average Streaming Subscriptions per Household (Q4 2025)
American households average 3-5 streaming subscriptions at $61-70/month, with 83% of adults using streaming services. Updated Q4 2025 data on subscriber counts, spending trends,...
Q1 2026 TV Advertising Review: What Worked for SMBs
A data-driven look at Q1 2026 CTV advertising trends for small businesses, covering what worked (live sports, creative rotation, multi-channel lift) and what to plan for Q2.
5 Political Advertising Trends for the 2026 Midterms
Five political advertising trends shaping the 2026 midterms: CTV voter targeting, AI-generated campaign ads, first-party data strategies, and cross-screen attribution.
TV Advertising Trends for Small Businesses (2026)
The TV advertising trends working for small businesses in 2026, from AI-generated ads and hyperlocal CTV targeting to shoppable formats and self-serve platforms.
CTV Advertising in 2026: Updated Market Forecast
U.S. CTV ad spending is set to hit $38B in 2026, up 14% YoY. See the latest forecasts, platform breakdowns, and what this growth means for small business advertisers.
Streaming TV Ad Spend: Q4 2025 Data
U.S. advertisers spent $33 billion on streaming TV in 2025, up 16% year-over-year. Explore the Q4 data by platform, buying method, and advertiser category, plus what it means fo...
How many Americans have cut the cord? (Q4 2025)
77M+ households have cut the cord. Streaming hit a record 47.5% of TV viewing in December 2025. Get the latest data on who's leaving cable and where they're watching now.
CTV Advertising Market Size: Q4 2025 Data
U.S. CTV ad spending hit $33.35B in 2025, up 16% YoY. Explore platform breakdowns, CPM trends, growth drivers, and what the expanding market means for small business advertisers.
Best Advertising for Restaurants: A Complete Comparison
Compare Google Ads, social media, Yelp, streaming TV, and more for restaurant marketing. Find out which channels deliver the best ROI for your budget.
Disney+ TV Viewing Share in Q4 2025: December Data
Disney Streaming captured 4.7% of U.S. TV viewing in December 2025. See how Disney+, Hulu, and ESPN+ perform as a bundle, year-over-year trends, and what the data means for adve...
Super Bowl Commercial Cost 2026: $8 Million for 30 Seconds
A 30-second Super Bowl LX spot costs $8 million in 2026. See the full cost breakdown and discover how small businesses can get on TV for $30/day.