Adwave resources
Insights & Trends · Page 18
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 18
218 resources
How many CTV ads run on ad-supported tiers? (Q3 2025)
Ad-supported streaming just hit 100M+ U.S. subscriptions. See platform-by-platform ad loads, impression volumes, and what the surge means for advertisers of all sizes.
How many U.S. homes have a smart TV? (Q2 2025)
79% of U.S. households now own a smart TV, up from 66% in 2020. Parks Associates reports 68% of internet households have smart TVs.
How much of TV ad spend is CTV? (Q3 2025)
CTV now captures 38% of total U.S. TV ad spend, up from 15% in 2020. See the latest data on the shift from linear to streaming and what it means for advertisers.
How much do advertisers spend on streaming TV? (Q3 2025)
U.S. advertisers will spend $33 billion on CTV/streaming TV ads in 2025. See spend by platform, growth trends, and what it means for your business.
Which streaming service has the most viewers? (Q2 2025)
YouTube leads all streaming services with 12.5% of total TV viewing, followed by Netflix at 8.5%. By global subscribers, Netflix leads with 302 million.
What is Max's share of TV viewing? (Q3 2025)
Max (formerly HBO Max) captures 1.2% of total US TV viewing time.
What Is Disney+'s Share of TV Viewing? (Q3 2025)
Disney+ captures 1.9% of TV viewing. Learn how the family streaming service compares to Netflix, YouTube, and other platforms.
What Percentage of TV is Broadcast? (Q3 2025)
Broadcast TV accounts for 20.1% of total U.S. TV viewing in 2025. Nielsen Gauge data shows streaming now dominates while broadcast continues to decline.
How Many Hours Do Americans Watch TV Per Day? (2026)
Americans watch about 3.7 hours of TV per day. 2026 breakdown by age, streaming vs cable share, and what it means for advertisers.
How much TV viewing is cable vs streaming? (Q1 2025)
Streaming now accounts for 45% of total TV viewing, while cable has dropped to 24%. For the first time in history, streaming exceeds combined cable and broadcast viewing.
How many streaming subscriptions does the average American have? (Q1 2025)
The average U.S. household has 4 paid streaming subscriptions, spending $46 per month. 83% of American adults use streaming services.
How much does a local TV ad cost? (Q2 2025)
Local TV advertising costs $20-40 CPM for streaming/CTV and $5-30 CPM for local cable. With platforms like Adwave, you can start for as little as $50.