insights
Urban households use CTV 1.5x more than rural. Complete breakdown of geographic TV viewing patterns and implications for advertisers.
guides
Old-school TV advertising was a blunt instrument. Buy a time slot, hope your audience is watching, cross your fingers. CTV targeting changed everything. Connected TV advertising lets you reach spec...
insights
Most local ads vanish in a scroll. TV builds memory, trust, and results over time. Learn why small businesses get more lasting impact and better ROI when they shift from fleeting social impressions to steady, affordable TV exposure.
insights
70% of sports fans watch via streaming, with 40% streaming-only. 90% use at least one streaming service for games. Sports streaming statistics for 2025.
insights
The minimum budget for TV advertising ranges from $50 (Adwave) to $25,000+ for premium platforms. Ad creation is free with AI-powered platforms.
insights
For decades, TV advertising was the gold standard for building brands, establishing trust, and reaching customers at scale. That hasn't changed. What HAS changed is that TV advertising is now a...
insights
Cord cutters watch similar amounts of TV but on streaming. 47% of viewing is now streaming vs 22% cable. 77M households have cut the cord.
guides
Walmart starts running holiday TV ads in October. Amazon's campaign begins before Halloween. Target's spots fill every commercial break from November 1st onward. For small businesses watchi...
insights
Lower-income households watch 33% more TV than higher-income households. Complete breakdown of TV viewing patterns by income level.
insights
Baby boomers watch nearly 5 hours of TV daily, more than 3x millennials. Complete breakdown of generational TV viewing habits.