insights
Two years ago, creating a TV commercial meant months of planning, a production crew, and a budget that started at $5,000 and quickly climbed to $50,000 or more. Today, AI can generate a broadcast-r...
insights
Gen Z watches just 2.1 hours of TV daily, with 43% preferring YouTube and TikTok. Complete breakdown of Gen Z viewing habits and what it means for advertisers.
insights
Roku has 90 million streaming households as of January 2025. The #1 selling TV OS in US, Canada, Mexico. Over 50% of US internet households use Roku.
guides
Black Friday used to be simple: big-box retailers with massive TV budgets dominated the airwaves while small businesses hoped for foot traffic overflow. That playbook is dead. Today, the same strea...
insights
Millennials watch 5.7 hours of streaming daily and 1.5 hours of linear TV. 92% use streaming services. Complete 2025 millennial viewing habits data.
insights
Compare Adwave's affordable TV advertising plans. All plans include AI ad creation, premium placements, and real-time analytics—starting at just $50/month.
insights
TV advertising reaches 90% of U.S. households with 5x higher brand recall than social-only campaigns. Compare reach, attention, and effectiveness in 2025.
insights
72% of TV viewing time is ad-supported. 83% of U.S. adults watch streaming. Ad-supported viewing grew 43% in 2025.
![How Long Should a TV Commercial Be? [2025 Data]](https://media.adwave.com/fia320z3blxi/3wGAsYnsbANvWE28qWdkjQ/cf187b1497773d246b09cea7fea9ea31/hero.png)
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30-second ads achieve 96% completion rates and 24% higher conversions. Compare TV commercial lengths (15, 30, 60 seconds) to find the optimal format for your goals.
![What Is the Average TV Ad CPM by Platform? [Q3 2025]](https://media.adwave.com/fia320z3blxi/38K3bqHcP4qtJRVOpQ53Zp/fe6745f0e25df8409acb998779e3f7b3/hero.png)
insights
Netflix CPM: $37. Pluto TV: $15. See 2024 streaming TV advertising CPM rates for every major platform and learn how to optimize your ad spend.