insights
What the data shows The advertising landscape reveals three distinct but overlapping video categories, each with different scale, growth rates, and value propositions for advertisers. CTV ad spendi...
insights
What the data shows The FAST landscape has expanded at a remarkable pace. According to Gracenote, a Nielsen company, active FAST channels in key markets including the U.S., U.K., Germany, and Canad...
insights
$8 Million Cost of a 30-second Super Bowl LX ad (2026) $15-50 Million+ Total Super Bowl campaign cost including production $50 Minimum to start ...
guides
You built an app. It works. It solves a real problem. Now comes the hard part: getting people to actually download and use it. With millions of apps in the App Store and Google Play, discovery is t...
guides
Discover 10 actionable real estate open house ideas to attract more buyers. Learn how to use TV ads, virtual tours, and unique themes to convert attendees.
guides
Running a local retail shop means competing for attention in a crowded market. You're up against big-box stores with massive budgets, e-commerce giants with convenient delivery, and dozens of o...
guides
Wondering how much does a TV ad cost? Our guide breaks down production and airtime expenses, plus shows how small businesses can affordably get on TV.
insights
21.4% Broadcast share of U.S. TV viewing (Dec 2025) 47.5% Streaming's record share (more than 2x broadcast) -1.8 pts Broadcast decline from Nove...
guides
Discover how advertising on local TV can grow your business. This guide covers costs, targeting, ad creation, and how modern platforms make it accessible.
guides
TV advertising strategies for down-ballot candidates. Learn how local campaigns for city council, school board, and county races can effectively reach voters.