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YouTube leads all streaming services with 12.5% of total TV viewing, followed by Netflix at 8.5%. By global subscribers, Netflix leads with 302 million.
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Max (formerly HBO Max) captures 1.2% of total US TV viewing time.
guides
Learn the strategies small businesses use to compete with larger competitors. Discover how accessible marketing channels have leveled the playing field.
guides
Learn how to advertise on Peacock for your small business. Complete guide to costs, targeting, and accessing premium NBC inventory starting at $50.
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Disney+ captures 1.9% of TV viewing. Learn how the family streaming service compares to Netflix, YouTube, and other platforms.
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Broadcast TV accounts for 20.1% of total U.S. TV viewing in 2025. Nielsen Gauge data shows streaming now dominates while broadcast continues to decline.
guides
You're not imagining it. Those Facebook campaigns that used to drive consistent leads at predictable costs? They're struggling now. CPMs are up, conversion tracking is broken, and the same ...
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The U.S. CTV advertising market is projected at $33 billion in 2025, up 4x from $8 billion in 2020. Annual growth rates of 13-15% are expected through 2027.
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Americans watch an average of 3.7 hours of TV per day. See viewing time by age, streaming vs cable trends, and what it means for advertisers.
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Learn how to create CTV ad creative that drives results. Discover proven hooks, storytelling techniques, and CTAs for streaming TV ads that convert.