insights
Streaming now accounts for 45% of total TV viewing, while cable has dropped to 24%. For the first time in history, streaming exceeds combined cable and broadcast viewing.
guides
For local businesses with limited budgets, choosing the right platform matters. This guide breaks down the real differences so you can make an informed decision. The Viewing Context Difference ...
guides
You've been posting. Reels, stories, carousels, hashtag strategies. And what do you have to show for it? A handful of likes from your mom and a creeping suspicion that this isn't working. Y...
case study
Learn how Kaimuki Dental used CTV advertising to build local awareness and grow new patient inquiries by 25%.
guides
You know you need to advertise your business. You also know you don't have thousands of dollars to throw at marketing experiments. The question isn't whether to advertise. It's how to a...
guides
Pluto TV might be the best-kept secret in streaming advertising. It's completely free for viewers, owned by Paramount, has over 80 million monthly active users, and offers ad inventory at CPMs ...
insights
The average U.S. household has 4 paid streaming subscriptions, spending $46 per month. 83% of American adults use streaming services.
guides
You've built an audience on social media. Maybe thousands of followers, maybe millions. But you know the truth: you're one algorithm change away from losing it all. Influencer TV advertisin...
guides
You watch the game every week. During commercial breaks, you see ads from national insurance companies, car brands, and fast food chains. And you think: there's no way I could afford to get my ...
insights
The average CTV CPM ranges from $25-35 for small business advertisers, with platform-specific rates varying from $10 (Hulu) to $65 (Netflix direct buys).