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insights
The average CTV CPM ranges from $25-35 for small business advertisers, with platform-specific rates varying from $10 (Hulu) to $65 (Netflix direct buys).
guides
Learn how HVAC companies, plumbers, and contractors can use TV advertising to become the first call in their service area. Includes budget planning, seasonal strategies, and creative tips.
case study
Kenny Patton spent $750/month on TV ads and grew listing appointments by 25%. Here's how he did it.
guides
Learn how to advertise on Amazon Fire TV for your small business. Understand costs, targeting options using Amazon's shopper data, and how to access Fire TV inventory without massive minimums.
insights
Local TV advertising costs $20-40 CPM for streaming/CTV and $5-30 CPM for local cable. With platforms like Adwave, you can start for as little as $50.
guides
A step-by-step plan for launching your first TV ad campaign with just $100 and one hour. Learn how to create a professional commercial, set targeting, and gather real data on a small-business budget.
guides
Track what matters in CTV advertising. Understand attribution models, key performance metrics, and how to measure the real impact of your streaming TV campaigns.
guides
Fill more tables with TV advertising built for independent restaurants. This playbook covers food-focused creative, geographic targeting, seasonal campaigns, budget planning, and measuring real results.
insights
77 million U.S. households have cut the cord, now exceeding the 69 million with traditional cable TV subscriptions. Cable penetration dropped from 88% to 35%.
guides
Everything small businesses need to know about Hulu advertising: real costs, targeting options, ad formats, and step-by-step setup. Reach premium streaming audiences from $50.
