Adwave resources
Insights & Trends · Page 5
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 5
164 resources
2026 Summer Advertising Trends for Small Business
Eight summer 2026 advertising trends reshaping small business plans, from friendlier CTV inventory to holiday-pegged campaigns, multi-channel coordination, and local-first creat...
The Psychology of TV Advertising: Trust Effect
TV builds trust faster than any digital channel for small businesses. Inside the cognitive science of lean-back attention, premium context, mere exposure, and the household witn...
What is Disney+'s share of TV viewing? (Q1 2026)
Disney+ held 4.3% of U.S. TV viewing in January 2026, with combined Disney+Hulu reaching 8.3% (third behind YouTube and Netflix). Q1 2026 data and what it means for local advert...
How many Americans have cut the cord? (Q1 2026)
Only 34.4% of U.S. households still subscribe to traditional pay-TV. 5 million cut the cord in 2025 alone. Q1 2026 breakdown and what it means for local advertisers.
How big is the CTV advertising market? (Q1 2026)
U.S. CTV advertising will reach $37.95 billion in 2026, up 14.5% year-over-year per eMarketer's December 2025 forecast. Breakdown, drivers, and what it means for small business ...
What is broadcast TV's share of viewing? (Q1 2026)
Broadcast TV held 21.7% of U.S. TV viewing in February 2026, boosted by Super Bowl LX and the Winter Olympics. Q1 2026 data and what it means for local advertisers.
Which streaming service has the most viewers? (Q1 2026)
YouTube leads U.S. streaming at 12.7% of TV viewing in Q1 2026, followed by Netflix at 9.0% and Disney at 8.3%. The full ranking and what it means for local advertisers.
What is Netflix's share of TV viewing? (Q1 2026)
Netflix held 9.0% of U.S. TV viewing in January 2026, second only to YouTube. Q1 2026 data, the rise of the ad tier, and what it means for small business advertising.
How much TV viewing is cable vs streaming? (Q1 2026)
Streaming hit a record 47.0% of U.S. TV viewing in January 2026 while cable sank to 20.0% in February. The full Q1 2026 breakdown and what it means for local advertisers.
What is YouTube's share of TV viewing? (Q1 2026)
YouTube held 12.7% of U.S. TV viewing through January and February 2026, before the Super Bowl and Olympics temporarily pushed NBCUniversal-Versant ahead. What Q1 2026 means for...
Average Streaming Subscriptions per Household (Q4 2025)
American households average 3-5 streaming subscriptions at $61-70/month, with 83% of adults using streaming services. Updated Q4 2025 data on subscriber counts, spending trends,...
Average CTV CPM (Q4 2025): $20-$40, ~$25 Typical
Average CTV CPM is about $20-$40, with many campaigns near $25 (AI Digital / planning bands). See what moves cost and how SMBs turn CPM into impressions.