Adwave resources
Insights & Trends · Page 8
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 8
219 resources
Dynamic Creative Optimization Explained: A 2026 Guide
Learn what dynamic creative optimization is, how it works, and how to use it in 2026. Practical guide with examples, KPIs, and a roadmap for small businesses.
What is YouTube's share of TV viewing? (Q2 2026)
YouTube took 13.4% of U.S. TV viewing in April 2026, its sixth straight month at No. 1. What Q2 2026 Nielsen Gauge data means for reaching viewers on connected TV.
What is Tubi's share of TV viewing? (Q2 2026)
Tubi reached a platform-best 2.3% of U.S. TV viewing in April 2026, a free service ahead of Peacock and Paramount+. Its 100M+ young, cord-cutting audience and what it means for ...
How many U.S. homes have a smart TV? (Q2 2026)
Roughly 90% of U.S. TV households now have a connected TV device and 243M+ Americans will watch CTV in 2026. What near-universal smart TV penetration means for small business ads.
What is Roku's share of TV viewing? (Q2 2026)
The Roku Channel is a top-five streaming service at ~3% of U.S. TV viewing, while 21% of all TV runs through Roku devices. Why Roku is one of the most SMB-accessible CTV platforms.
What is Peacock's share of TV viewing? (Q2 2026)
Peacock hit 1.2% of U.S. TV viewing in April 2026, spiking to 3.0% around the Super Bowl and Olympics. Its 46M subscribers, NBA deal, and what its ad-supported audience means fo...
What is Netflix's share of TV viewing? (Q2 2026)
Netflix took 7.8% of U.S. TV viewing in April 2026, second only to YouTube, while its ad tier passed 250M viewers. The Q2 2026 breakdown for small business advertisers.
Which streaming service has the most viewers? (Q2 2026)
YouTube leads U.S. streaming at 13.4% of TV viewing in April 2026, ahead of Netflix at 7.8%. The full Q2 2026 ranking of the most-watched streaming services.
What is Hulu's share of TV viewing? (Q2 2026)
Nielsen now folds Hulu into Disney's ~5% combined streaming bucket; its last standalone reading was 2.5%. Hulu's ~64M subscribers and what its ad-supported audience means for SMBs.
What is Disney+'s share of TV viewing? (Q2 2026)
Disney is the #2 media company on U.S. TV at 10.3%, with combined streaming near 5%. The Q2 2026 breakdown and what Disney's ad-supported reach means for small business.
How big is the CTV advertising market? (Q2 2026)
The U.S. CTV ad market reaches nearly $38 billion in 2026, and 85% of small advertisers are now in. What the Q2 2026 numbers mean for small business advertising.
How many Americans have cut the cord? (Q2 2026)
Non-pay-TV households now outnumber pay-TV homes in 2026, with penetration down to ~42%. The Q2 2026 cord-cutting breakdown and what it means for local advertisers.