Adwave resources
Insights & Trends · Page 9
Expert insights on TV, social, search, and multichannel advertising for small businesses. - Page 9
219 resources
How much TV viewing is cable vs streaming? (Q2 2026)
Streaming took 47.6% of U.S. TV viewing in April 2026 to cable's 21.6%, a 26-point gap. The Q2 2026 Nielsen breakdown and what it means for where small businesses advertise.
What percentage of TV is broadcast? (Q2 2026)
Broadcast TV dropped below 20% of U.S. viewing for the first time in April 2026, now the smallest traditional category. The Q2 2026 breakdown for local advertisers.
What is the average CTV CPM? (Q2 2026)
The blended CTV CPM is about $26 in 2026 and dropping as streaming inventory floods the market. What connected TV ads cost by tier and what a $500 budget buys.
What is Amazon Prime Video's share of TV viewing? (Q2 2026)
Prime Video is the #3 streaming service at 4.2% of U.S. TV viewing, up 0.7 pts on NBA and NFL. Its 315M ad audience and what it means for small business advertising.
Why Streaming TV Ads Fail Without Other Touchpoints
Streaming TV alone is a void for most local advertisers. Pair TV with Mobile web and search so your spot is not the only time people meet your brand.
Performance TV for Local Businesses Without a National Budget
How local businesses run performance TV on streaming with daily budgets, the area they serve, and Mobile web support instead of multimillion-dollar brand flights.
What Is Performance TV Advertising?
Performance TV advertising measures streaming TV against visits, leads, and sales, not vanity reach.
Mobile Web and Streaming TV Under One Daily Budget
Why Mobile web and streaming TV belong in one performance plan. Attention on the big screen, action on the phone, one daily budget you can edit.
How to Measure Streaming TV Advertising Performance
Measure streaming TV with site visits, conversions, assisted outcomes, and holdouts. Stop judging streaming TV only with last-click attribution.
Connected TV vs Linear TV for Performance Marketers
Compare connected TV and linear TV for performance marketers: addressability, pacing, measurement, and when each format still earns budget.
Q2 2026 CTV Market Update for Small Businesses
Streaming now more than doubles cable, CTV ad spend is projected at $37.95B in 2026, and CPMs keep falling. What the Q2 2026 CTV market means for small business advertisers.
H1 2026 in Review: Small Business TV Advertising Trends
Always-on presence, AI creative iteration, tight geography, grown-up measurement, and calendar planning: the five patterns that separated H1 2026's winners from everyone else.