insights
Streaming captures 46% of primetime TV viewing in 2025. Evening viewing habits have shifted dramatically.
insights
Amazon Prime Video commands 3.4% of total TV viewing, with 200M+ global subscribers. Viewing grew 12% month-over-month in recent data.
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Free ad-supported streaming (FAST) accounts for 5.7% of U.S. TV viewing. 45% of households now watch FAST services.
guides
Psychology behind TV's trust advantage, plus how small businesses can test the credibility boost for under $100 with streaming TV ads.
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Americans spend $52/month on streaming in 2025, up 18% YoY. See how streaming costs compare to cable, subscription trends, and what it means for advertisers.
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Just 34% of U.S. households have pay-TV in 2025, down from 80%+ in 2011. See the cable decline data, cord-cutting trends, and what it means for advertisers.
insights
Hulu commands 2.1% of total TV viewing in the U.S. with approximately 51 million subscribers. Ranks #4 among streaming platforms.
guides
We tested 5 marketing channels at $50 each. See which delivered the best results for small businesses, including a surprising winner.
insights
Small businesses now allocate 5-15% of their ad budgets to TV, with CTV campaigns starting at $50. See real spending benchmarks and how streaming changed the game.
guides
Learn how CTV retargeting works to reach website visitors on streaming TV. Technical guide covering pixels, attribution, and creative best practices.