Expert insights and analysis on TV advertising trends and best practices.
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Peacock holds 1.6% of total TV viewing. NFL drives Sunday share to 2.0%. Monthly viewing grew 19% in October 2025.
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Car dealerships spend $528,923 annually on advertising with 65% going to digital. Complete breakdown of auto dealer TV and CTV advertising spend.
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Learn the key CTV advertising benchmarks for CPM, video completion rate, and ROAS. Use these industry standards to measure your connected TV campaign performance.
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Local TV advertising market reaches $17.27B in 2025, with 89% weekly reach and 2.2x higher recall than mobile. Complete effectiveness data for local businesses.
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Real estate agents spend $14,200/year on marketing with 54% going to digital. Complete breakdown of real estate TV advertising spend and video marketing effectiveness.
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Tubi holds 2.2% of total TV viewing, up over 60% year-over-year. Young adults (18-24) viewership spiked 25% in May 2025.
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Video ads deliver 1.8x higher CTR for restaurants. Complete breakdown of TV advertising effectiveness, ROI metrics, and strategies.
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Urban households use CTV 1.5x more than rural. Complete breakdown of geographic TV viewing patterns and implications for advertisers.
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Most local ads vanish in a scroll. TV builds memory, trust, and results over time. Learn why small businesses get more lasting impact and better ROI when they shift from fleeting social impressions to steady, affordable TV exposure.
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70% of sports fans watch via streaming, with 40% streaming-only. 90% use at least one streaming service for games. Sports streaming statistics for 2025.