Expert insights and analysis on TV advertising trends and best practices.
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Tubi holds 2.2% of total TV viewing, up over 60% year-over-year. Young adults (18-24) viewership spiked 25% in May 2025.
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Video ads deliver 1.8x higher CTR for restaurants. Complete breakdown of TV advertising effectiveness, ROI metrics, and strategies.
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Urban households use CTV 1.5x more than rural. Complete breakdown of geographic TV viewing patterns and implications for advertisers.
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Most local ads vanish in a scroll. TV builds memory, trust, and results over time. Learn why small businesses get more lasting impact and better ROI when they shift from fleeting social impressions to steady, affordable TV exposure.
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70% of sports fans watch via streaming, with 40% streaming-only. 90% use at least one streaming service for games. Sports streaming statistics for 2025.
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The minimum budget for TV advertising ranges from $50 (Adwave) to $25,000+ for premium platforms. Ad creation is free with AI-powered platforms.
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For decades, TV advertising was the gold standard for building brands, establishing trust, and reaching customers at scale. That hasn't changed. What HAS changed is that TV advertising is now a...
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Cord cutters watch similar amounts of TV but on streaming. 47% of viewing is now streaming vs 22% cable. 77M households have cut the cord.
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Lower-income households watch 33% more TV than higher-income households. Complete breakdown of TV viewing patterns by income level.
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Baby boomers watch nearly 5 hours of TV daily, more than 3x millennials. Complete breakdown of generational TV viewing habits.