Expert insights and analysis on TV advertising trends and best practices.
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77 million U.S. households have cut the cord, now exceeding the 69 million with traditional cable TV subscriptions. Cable penetration dropped from 88% to 35%.
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Netflix accounts for 8.3% of U.S. TV viewing, making it the #2 streaming platform by share according to Nielsen's Gauge (June 2025).
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YouTube accounts for 10.6% of U.S. TV viewing, making it the #1 streaming platform by viewing share according to Nielsen.
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From streaming's 44.8% TV viewership share to $33B in ad spend, these 25 CTV statistics reveal why connected TV is reshaping how businesses reach audiences.