Expert insights and analysis on TV advertising trends and best practices.
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Streaming has already overtaken cable with 47.3% vs 26.7% viewing share. Learn about the historic crossover and what advertisers should do as cable continues declining.
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In July 2025, streaming accounted for 47.3% of U.S. TV time, a record high.
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FAST services capture 5.7% of TV viewing and grew 54% in 15 months while SVOD growth plateaus. Compare free vs paid streaming market share.
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Discover the top TV advertising trends shaping 2026. From AI-powered creative to FAST channel growth, learn what small businesses need to know about the future of TV advertising.
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Hulu has 51M subscribers and 2.1% TV viewing share vs Peacock's 41M subscribers and 1.6% viewing share.
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AVOD revenue grew 39% in 2024 while SVOD growth plateaus. 71% of new streaming subscribers now choose ad-supported plans.
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Plan your 2026 marketing now. These six marketing resolutions will help small businesses diversify channels, build brand, and get ahead of competitors next year.
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CTV delivers content via internet on-demand while linear TV broadcasts on schedules. Complete comparison of targeting, measurement, and advertising differences.
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Streaming captures 44.8% of TV viewing vs cable's 24.1%. Complete comparison of viewership, demographics, and the shift in how Americans watch television.
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Netflix's ad-supported tier reaches 190 million monthly active viewers globally as of November 2025. In the U.S., 45% of Netflix households now watch on the ad tier.