TV Advertising Insights | CTV & Streaming Trends

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Two years ago, creating a TV commercial meant months of planning, a production crew, and a budget that started at $5,000 and quickly climbed to $50,000 or more. Today, AI can generate a broadcast-r...

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Gen Z watches just 2.1 hours of TV daily, with 43% preferring YouTube and TikTok. Complete breakdown of Gen Z viewing habits and what it means for advertisers.

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Roku has 90 million streaming households as of January 2025. The #1 selling TV OS in US, Canada, Mexico. Over 50% of US internet households use Roku.

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Millennials watch 5.7 hours of streaming daily and 1.5 hours of linear TV. 92% use streaming services. Complete 2025 millennial viewing habits data.

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Compare Adwave's affordable TV advertising plans. All plans include AI ad creation, premium placements, and real-time analytics—starting at just $50/month.

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TV advertising reaches 90% of U.S. households with 5x higher brand recall than social-only campaigns. Compare reach, attention, and effectiveness in 2025.

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72% of TV viewing time is ad-supported. 83% of U.S. adults watch streaming. Ad-supported viewing grew 43% in 2025.

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30-second ads achieve 96% completion rates and 24% higher conversions. Compare TV commercial lengths (15, 30, 60 seconds) to find the optimal format for your goals.

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Netflix CPM: $37. Pluto TV: $15. See 2024 streaming TV advertising CPM rates for every major platform and learn how to optimize your ad spend.

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TV advertising delivers 39% higher brand recall and $7 ROI per $1 spent. Learn how TV and digital compare on effectiveness metrics and when to use each.