Expert insights and analysis on TV advertising trends and best practices.
insights
Americans spend $52/month on streaming in 2025, up 18% YoY. See how streaming costs compare to cable, subscription trends, and what it means for advertisers.
insights
Just 34% of U.S. households have pay-TV in 2025, down from 80%+ in 2011. See the cable decline data, cord-cutting trends, and what it means for advertisers.
insights
Hulu commands 2.1% of total TV viewing in the U.S. with approximately 51 million subscribers. Ranks #4 among streaming platforms.
insights
Small businesses now allocate 5-15% of their ad budgets to TV, with CTV campaigns starting at $50. See real spending benchmarks and how streaming changed the game.
insights
Programmatic TV ad spend hit $27 billion in 2025, covering 84% of all CTV buys. Explore how automated buying is opening TV advertising to businesses of every size.
insights
Ad-supported streaming just hit 100M+ U.S. subscriptions. See platform-by-platform ad loads, impression volumes, and what the surge means for advertisers of all sizes.
insights
79% of U.S. households now own a smart TV, up from 66% in 2020. Parks Associates reports 68% of internet households have smart TVs.
insights
CTV now captures 38% of total U.S. TV ad spend, up from 15% in 2020. See the latest data on the shift from linear to streaming and what it means for advertisers.
insights
U.S. advertisers will spend $33 billion on CTV/streaming TV ads in 2025. See spend by platform, growth trends, and what it means for your business.
insights
Pluto TV captures approximately 1.0% of total U.S. TV viewing.