Expert insights and analysis on TV advertising trends and best practices.
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$27B Programmatic CTV spend (2025) 84% Share of CTV bought programmatically 75% CTV transactions now automated Article Content Programmati...
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100M+ U.S. ad-supported streaming subscriptions 89% Growth from 53M subscriptions in 2 years 8-12 Ads per hour on ad-supported streaming tiers ...
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79% of U.S. households now own a smart TV, up from 66% in 2020. Parks Associates reports 68% of internet households have smart TVs.
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38% CTV share of total TV ad spend $33B U.S. CTV advertising spend (2025) 45% Projected CTV share by 2027 Article Content Connected TV (CT...
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U.S. advertisers will spend $33 billion on CTV/streaming TV ads in 2025. See spend by platform, growth trends, and what it means for your business.
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Pluto TV captures approximately 1.0% of total U.S. TV viewing.
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YouTube leads all streaming services with 12.5% of total TV viewing, followed by Netflix at 8.5%. By global subscribers, Netflix leads with 302 million.
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Max (formerly HBO Max) captures 1.2% of total US TV viewing time.
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Disney+ captures 1.9% of TV viewing. Learn how the family streaming service compares to Netflix, YouTube, and other platforms.
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Broadcast TV accounts for 20.1% of total U.S. TV viewing in 2025. Nielsen Gauge data shows streaming now dominates while broadcast continues to decline.