Expert insights and analysis on TV advertising trends and best practices.
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90% of U.S. households have CTV devices in 2025. Over 250 million CTV viewers. Streaming represents 43.8% of TV time.
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YouTube leads TV viewing with 13.4% share vs Netflix's 8.8%. Complete comparison of viewership, subscribers, and advertising opportunities.
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There are 36.2 million small businesses in the U.S. as of 2025, accounting for 99.9% of all businesses and 46% of private sector employment.
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TV generates 23% brand awareness lift vs 9% for digital. Complete breakdown of TV and CTV advertising effectiveness for brand building.
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46% of consumers trust TV ads vs just 19% for social media. Complete breakdown of consumer trust patterns across advertising channels.
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Peacock holds 1.6% of total TV viewing. NFL drives Sunday share to 2.0%. Monthly viewing grew 19% in October 2025.
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Car dealerships spend $528,923 annually on advertising with 65% going to digital. Complete breakdown of auto dealer TV and CTV advertising spend.
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Learn the key CTV advertising benchmarks for CPM, video completion rate, and ROAS. Use these industry standards to measure your connected TV campaign performance.
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Local TV advertising market reaches $17.27B in 2025, with 89% weekly reach and 2.2x higher recall than mobile. Complete effectiveness data for local businesses.
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Real estate agents spend $14,200/year on marketing with 54% going to digital. Complete breakdown of real estate TV advertising spend and video marketing effectiveness.