Expert insights and analysis on TV advertising trends and best practices.
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Streaming on Roku devices accounts for 21.4% of all TV viewing, surpassing broadcast TV (18.4%). The Roku Channel alone captures 2.8%.
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Digital live sports viewership growing 8.3% YoY while traditional declines. 60% of TV time now on streaming.
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Connected TVs capture 58% of streaming video time vs 48.6% on mobile. Where people watch matters.
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Streaming captures 46% of primetime TV viewing in 2025. Evening viewing habits have shifted dramatically.
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Amazon Prime Video commands 3.4% of total TV viewing, with 200M+ global subscribers. Viewing grew 12% month-over-month in recent data.
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Free ad-supported streaming (FAST) accounts for 5.7% of U.S. TV viewing. 45% of households now watch FAST services.
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Americans spend $52/month on streaming in 2025, up 18% YoY. See how streaming costs compare to cable, subscription trends, and what it means for advertisers.
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Just 34% of U.S. households have pay-TV in 2025, down from 80%+ in 2011. See the cable decline data, cord-cutting trends, and what it means for advertisers.
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Hulu commands 2.1% of total TV viewing in the U.S. with approximately 51 million subscribers. Ranks #4 among streaming platforms.
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$78K Average annual SMB ad budget $50 Minimum CTV campaign budget 86% SMB advertisers using or planning GenAI for video ads Article Conten...