Expert insights and analysis on TV advertising trends and best practices.
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Key trends and benchmarks from the 2025 SMB TV advertising landscape. Explore adoption rates, spending patterns, performance metrics, and what's fueling CTV growth.
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150 million Americans watch YouTube on connected TVs monthly. YouTube now captures 11.6% of total TV viewing time.
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Netflix reaches 83.8 million U.S. subscribers. Ad-supported tier drives growth with 70M+ global ad tier members.
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Amazon Fire TV has sold 250+ million devices globally with 14% North American market share. Complete breakdown of Fire TV adoption.
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Streaming on Roku devices accounts for 21.4% of all TV viewing, surpassing broadcast TV (18.4%). The Roku Channel alone captures 2.8%.
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Digital live sports viewership growing 8.3% YoY while traditional declines. 60% of TV time now on streaming.
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Connected TVs capture 58% of streaming video time vs 48.6% on mobile. Where people watch matters.
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Streaming captures 46% of primetime TV viewing in 2025. Evening viewing habits have shifted dramatically.
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Amazon Prime Video commands 3.4% of total TV viewing, with 200M+ global subscribers. Viewing grew 12% month-over-month in recent data.
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Free ad-supported streaming (FAST) accounts for 5.7% of U.S. TV viewing. 45% of households now watch FAST services.