TV Advertising Insights | CTV & Streaming Trends

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CTV ads achieve 95%+ completion rates compared to 80% on mobile. Learn what drives these differences and how to maximize your video ad performance.

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Streaming TV ad CPMs range from $15-35, averaging $25 for small businesses. You can start advertising on streaming platforms for as little as $50.

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45% of U.S. households use free streaming (FAST) services. Tubi has 100M+ monthly users. Complete breakdown of free streaming adoption.

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Peacock has 41 million paid subscribers as of 2025, generating $1.2B quarterly revenue. Complete breakdown of NBCUniversal's streaming platform.

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Hulu has 64 million paid subscribers in the US as of late 2025. Complete breakdown of Hulu's subscriber growth.

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CTV advertising grew 16% year-over-year in 2024. Spending projected to reach $33 billion in 2025. Digital video capturing 60% of TV ad spend.

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$50 Minimum budget for streaming TV ads 100+ Premium channels available to SMBs 56% Marketers increasing CTV spend in 2025 The small busin...

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150 million Americans watch YouTube on connected TVs monthly. YouTube now captures 11.6% of total TV viewing time.

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Netflix reaches 83.8 million U.S. subscribers. Ad-supported tier drives growth with 70M+ global ad tier members.

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Amazon Fire TV has sold 250+ million devices globally with 14% North American market share. Complete breakdown of Fire TV adoption.