Insights & Trends - Page 7

insights

72% of TV viewing time is ad-supported. 83% of U.S. adults watch streaming. Ad-supported viewing grew 43% in 2025.

insights

30-second ads achieve 96% completion rates and 24% higher conversions. Compare TV commercial lengths (15, 30, 60 seconds) to find the optimal format for your goals.

insights

Netflix CPM: $37. Pluto TV: $15. See 2024 streaming TV advertising CPM rates for every major platform and learn how to optimize your ad spend.

insights

TV advertising delivers 39% higher brand recall and $7 ROI per $1 spent. Learn how TV and digital compare on effectiveness metrics and when to use each.

insights

CTV ads achieve 95%+ completion rates compared to 80% on mobile. Learn what drives these differences and how to maximize your video ad performance.

insights

Streaming TV ad CPMs range from $15-35, averaging $25 for small businesses. You can start advertising on streaming platforms for as little as $50.

insights

45% of U.S. households use free streaming (FAST) services. Tubi has 100M+ monthly users. Complete breakdown of free streaming adoption.

insights

Peacock has 41 million paid subscribers as of 2025, generating $1.2B quarterly revenue. Complete breakdown of NBCUniversal's streaming platform.

insights

Hulu has 64 million paid subscribers in the US as of late 2025. Complete breakdown of Hulu's subscriber growth.

insights

CTV advertising grew 16% year-over-year in 2024. Spending projected to reach $33 billion in 2025. Digital video capturing 60% of TV ad spend.