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David Naffis

David Naffis

CEO

David Naffis is the founder and CEO of Adwave. He has spent his career building technology-driven advertising companies, with a focus on video, television, and scalable platforms that deliver real business results.

At Adwave, David leads the company’s vision to open up television advertising to businesses that have traditionally been locked out by cost and complexity. His work centers on combining automation, modern media infrastructure, and thoughtful product design to give small businesses access to real TV advertising without the need for agencies or large budgets.

Articles by David Naffis

Ad Aspect Ratios Explained: 16:9, 9:16, 1:1, 4:5 (2026)

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Ad Aspect Ratios Explained: 16:9, 9:16, 1:1, 4:5 (2026)

A plain-English guide to ad aspect ratios: what 16:9, 9:16, 1:1, and 4:5 mean, which platforms want which, and how to generate one ad in every shape at once.

AI Static Ad Generator: Make Ads From a URL (2026)

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AI Static Ad Generator: Make Ads From a URL (2026)

Paste a URL and get finished static image ads built from your brand, no designer or templates. How AI static ad generation works, which sizes to use, and how to test fast.

One Budget, Every Channel: Cross-Channel Ads (2026)

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One Budget, Every Channel: Cross-Channel Ads (2026)

Cross-channel advertising means one budget across every channel instead of five siloed accounts. How it works, why 3+ channels lift results, and how to run one.

How to Create Ads From a URL: Video and Image (2026)

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How to Create Ads From a URL: Video and Image (2026)

Turn your website URL into finished video and static image ads with Wavemaker: a step-by-step walkthrough of brand scraping, aspect ratios, chat editing, and going live.

Video Sizes & Specs 2026: Every Platform's Dimensions

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Video Sizes & Specs 2026: Every Platform's Dimensions

The 2026 reference for video dimensions and aspect ratios across every major platform, with a full comparison table and how to export the right size the first time.

Introducing Waverunner: Advertising on Autopilot

July 21, 2026

Introducing Waverunner: Advertising on Autopilot

Waverunner is performance advertising on autopilot. It builds the ads, buys the media across every channel from one daily budget, and optimizes from your own site data.

How to Make TikTok Videos with AI (2026)

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How to Make TikTok Videos with AI (2026)

A step-by-step guide to making native-feeling TikToks with AI: strong hooks, vertical 9:16, proven formats, batching a week at once, and repurposing to Reels and Shorts.

Real Estate Video Maker: AI Listing Videos (2026)

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Real Estate Video Maker: AI Listing Videos (2026)

How real estate agents make listing tours, just-listed clips, neighborhood guides, and brand videos with AI in minutes, from photos or a listing URL, plus a path to TV.

How many U.S. homes have a smart TV? (Q2 2026)

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How many U.S. homes have a smart TV? (Q2 2026)

Roughly 90% of U.S. TV households now have a connected TV device and 243M+ Americans will watch CTV in 2026. What near-universal smart TV penetration means for small business ads.

What is the average CTV CPM? (Q2 2026)

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What is the average CTV CPM? (Q2 2026)

The blended CTV CPM is about $26 in 2026 and dropping as streaming inventory floods the market. What connected TV ads cost by tier and what a $500 budget buys.

What is Peacock's share of TV viewing? (Q2 2026)

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What is Peacock's share of TV viewing? (Q2 2026)

Peacock hit 1.2% of U.S. TV viewing in April 2026, spiking to 3.0% around the Super Bowl and Olympics. Its 46M subscribers, NBA deal, and what its ad-supported audience means for SMBs.

What is Tubi's share of TV viewing? (Q2 2026)

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What is Tubi's share of TV viewing? (Q2 2026)

Tubi reached a platform-best 2.3% of U.S. TV viewing in April 2026, a free service ahead of Peacock and Paramount+. Its 100M+ young, cord-cutting audience and what it means for SMBs.